The content of this blog presumes you are already familiar with Denver Snuffer's books. Careful explanations given in the books lay the foundation for what is contained here. If you read this blog without having first read his books, then you assume responsibility for your own misunderstanding and misinterpretation of the writer's intent. Please do not presume to judge Mr. Snuffer's intentions if you have not first read his books.
I know that this may not be the place to post this, but it doesn't really go with anything in particular. I am curious to hear Denver's (or anyone else's) thoughts on Mormon.org's new approach to reach out. Specifically, www.mormon.org/people
I looked at all the video clips of people who are Mormon. I never quite understood what Denver was referring to when he talked about focus groups and marketing. I think, though, this is an example of it.
The premise behind the videos is, "We are just like you..." albeit, seemingly nicer and happier versions. "We surf and sing and do art and skateboard and are 'citizens of the world.'"
I'm not wanting to criticize per se, I was just wondering if this is what Denver was referring to when he talks about "groveling to gain acceptance from a doomed and ignorant religious tradition ..."
The church uses what are called "personas" to market various ideas and programs. They create or fabricate a person and use that artificial person to present a point or make a "comment" as if it were a real person. Then when enough others have gotten the idea and are running with it, the personas are no longer needed and can be withdrawn or eliminated.
It would be interesting to know how many of the "people" whose names and information appear on the church's new site are now real and how many were personas created to populate the blog. It probably has enough traction now that they aren't needed anymore.
Beyond that, I don't have a reaction. It certainly represents a major investment to create and maintain.
I know that this may not be the place to post this, but it doesn't really go with anything in particular. I am curious to hear Denver's (or anyone else's) thoughts on Mormon.org's new approach to reach out. Specifically, www.mormon.org/people
ReplyDeleteDear Anonymous,
ReplyDeleteThere is so much to look at there -- what specifically are you thinking?
I looked at all the video clips of people who are Mormon. I never quite understood what Denver was referring to when he talked about focus groups and marketing. I think, though, this is an example of it.
ReplyDeleteThe premise behind the videos is, "We are just like you..." albeit, seemingly nicer and happier versions. "We surf and sing and do art and skateboard and are 'citizens of the world.'"
I'm not wanting to criticize per se, I was just wondering if this is what Denver was referring to when he talks about "groveling to gain acceptance from a doomed and ignorant religious tradition ..."
The church uses what are called "personas" to market various ideas and programs. They create or fabricate a person and use that artificial person to present a point or make a "comment" as if it were a real person. Then when enough others have gotten the idea and are running with it, the personas are no longer needed and can be withdrawn or eliminated.
ReplyDeleteIt would be interesting to know how many of the "people" whose names and information appear on the church's new site are now real and how many were personas created to populate the blog. It probably has enough traction now that they aren't needed anymore.
Beyond that, I don't have a reaction. It certainly represents a major investment to create and maintain.